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20+ Page Comprehensive AdWords Audit document

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Delivered in 7 days   Hands off & hassle free   100% confidentiality   CPA driven optimisation

20+ Page AdWords Audit Document
Comprehensive data analysis of your clients AdWords account. 20+ pages.
£450
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Download Example Audit

 
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1
White Label - Cover page All of our audits are white labelled if you wish. Supply your logo and we will do the rest.
 
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2
Key Metrics All high level metrics reported and split out by device. Clicks, sales / leads (conversions), market share and CTR are reported.
 
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3
Performance Overview An overview of AdWords performance will show everything from average QS, market share, CTR / Conversion rate, wasted spend and expected conversion increase from performance optimisations.
 
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4
PPC Checklist We check all the key settings are applied and set up correctly. Ad Extensions, conversion tracking, location targeting, budgets set correctly.
 
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PPC Checklist continued PPC checklist checking continued, Network targeting, analytics linked, re-marketing set up, broad keywords loaded, multiple ads running.
 
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6
Data introduction Introduction to the data detail section of the audit. We explain how we gather relevant data and how optimising this data can lead to performance improvements.
 
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7
Top keywords with no conversions We show all keywords that don't convert with a recommend action of pausing these keywords. We ensure that the keywords have enough data before we flag them.
 
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Keywords with a high CPA These keywords have had conversions but overall we flag these are they are hitting way above your target CPA.
 
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Impression share We check impression share for lost share due to budget or rank, we also look at top vs other to determine how your ads perform based on ad slot.
 
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Network & Device detail We look at network and device performance and repot on key metrics like clicks, average cpc and conversion. This may help us determine how to optimise each network and device.
 
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11
Keywords with low quality score We look for any keywords with a lower than average quality score. We can push these out to optimise in new campaigns to try and improve quality score and increase traffic.
 
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Ads with low CTR We don't want ads running with low CTR, we highlight any that are performing below the account average so we can try new ads which can lead to increased clicks and sales.
 
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Ad checking We check that your account has enough ads installed for optimiser performance. We also check all relevant ad extensions have been installed.
 
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14
Search term negatives We run reports across your search terms to find any terms that should be negative matched based on your target CPA.
 
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Search term positives Using the same search term report we run filters looking for search terms that perform well and should be broken out.
 
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Search terms no sales We check if there are any search terms that are not generating sales but hit hight costs. We recommend negative matching these.
 
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Low landing page relevance We run detailed quality score reports to look for any landing pages with low relevance. If we find any with high traffic, we should look to improve relevance by checking keyword / ad relevance vs the landing page content.
 
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18
Low ad relevance We check for any ads with low relevance with a recommendation to improve the ad copy.
 
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19
Bid modifiers We check conversion and cpa performance by time of day and day of week and make recommendations over 3 pages for bid adjustments to each device, computers, tablets and mobiles.
 
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20
Conclusion We supply 1 - 2 pages of key recommendations based on account performance. We bullet point each recommendation supply detail on the action we think you should take to improve the adwords performance.
1

Place your order


Place your order on site. It's so simple.

2

We discreetly access your clients account


We remain invisible to your clients. We have multiple account sharing methods to suit your requirements. 

3

We work our magic


Our data guys collate and analyse historic data and make account optimisation suggestions.

 

4

We produce a 20+ page doc


We pull all of this together into a comprehensive report containing your branding. 

5

We give you the facts


We give you all the facts, in order to impress your prospective clients.

6

You win the client


We give you the best chance to win new business. We allow you to concentrate on client relationships.

About.

Founders Josh & Ben have over 12 years experience running paid search campaigns. Having built & managed accounts that generated in excess of $1billion in retail sales, scaling & optimising millions of keywords and operating in ultra competitive verticals. We know what it takes to produce highly optimised, ultra efficient ad accounts that delivery growth & results.

Agencies.

We understand agencies. We understand the pressure of resource management and we are here to help. Everything we have learn't from the past 12 years managing PPC campaigns we have packaged into products, designed to help you operate more efficiently, reduce your reliance on resource management, reduce your costs, improve your response times and help you win clients.

Values.

Simplicity, Quality & Results. We turn complex optimisation processes into packages, design to communicate exactly what you are getting, allowing you to keep control of your cost allocation & improve upon the results delivered to your client. We are continually refining our products which helps improve quality, drive down costs and speed up delivery.

 

Do you need access to the client's account?

Yes. Simply invite us to your MCC, that way your client will never see any trace. If you don’t want us to see all of your accounts -  Simply create a ‘Manager Account’ for the clients you would like us to view and we can add this to our MCC.


Can you add my branding?

Yes, we add your company logo and you clients logo as part of our service.


Can I order for an existing client?

Yes. Audits are a great way to spot potential opportunities for your current clients.


How long does it take?

We can produce each document within 5 days.


Can I order several at once?

Yes you can order as many as you like. This does not affect the delivery time.


Do I need to add my own content?

We deliver your Audit in .pdf format, containing your branding. There is no need for you to lift a finger.